Published inLiterate AIThe New Post-Talking Points WorldWith the inauguration behind us, it’s time to stop asking if the election represents an epochal political realignment and recognize instead…Jan 21Jan 21
Published inRed Krypton PublicationFree Your DTC Brand–Break Out of the Paid Media TrapAcross the Direct-to-Consumer (DTC) community, there’s a consensus silently forming. The model has a big problem. A sales channel problem…Dec 19, 2024Dec 19, 2024
Published inRed Krypton PublicationWhy You’ll Never Make Money on Meta AgainDigital commerce is in the midst of a mass delusion. Countless founders, marketing execs and investors believe you can build a profitable…Sep 9, 2024Sep 9, 2024
Published inLiterate AIWhy Gen AI Isn’t Living Up to Its Promise. Yet (In marketing and comms)Today, when it comes to marketing and comms, Generative AI stands out as Silicon Valley’s latest and greatest hype job. We’ve been told it…Jun 27, 2024Jun 27, 2024
Published inRed Krypton PublicationDoes Your Creative Convert?Today, brilliant marketers are struggling online. Whether it’s a great consumer product or a strong B2B offering, these businesses are…Jun 3, 2024Jun 3, 2024
Published inRed Krypton PublicationThe Startup Whisperer’s Secrets: How to Raise Capital in 2024If you’ve been hanging around the hoop in the startup world for a while, you get to know many of the different players. The founders stand…Apr 15, 2024Apr 15, 2024
Published inLiterate AIThe Five Biggest B2B Digital Marketing ChallengesLots of great, famous brands struggle to figure out online business-to-business marketing (B2B). Most are excited about the seemingly…Mar 25, 2024Mar 25, 2024
Published inRed Krypton PublicationWhy We Need an A-gency Combinator NowZero to One in Agency Land Part TwoMar 11, 2024Mar 11, 2024
Published inRed Krypton PublicationWhy Your DTC Brand Needs a Hero OfferIf you want to build a direct-to-consumer (DTC) brand today, or even bring an existing brand to digital, you need to ask yourself a simple…Feb 6, 2024Feb 6, 2024
Published inRed Krypton PublicationHow to Get from Zero to One in Agency LandWhen Peter Thiel wrote Zero to One, his now classic take on startups, he wasn’t talking about marketing and comms agencies. Instead, he…Jan 24, 2024Jan 24, 2024