My Genreation:

Deep Equestrian

There has been a new genre Galloping onto the horizon. If you live in an inner city and do not frequent many country fairs it may have passed you by but Deep Equestrian is slowly trotting into the public consciousness. Most UK music genres emerge from London boroughs where as Deep Equestrian originates from deepest Kent.

What is Deep Equestrian?

It began with a farmer with too much time on his hands experimenting to design a form of entertainment for his favourite companion it then spiralled into a countryside phenomenon. It’s been referred to some as biological techno and could spawn similar spin off genres using other animals.

It is a simple galloping 4/4 beat with the sounds of his horses mixed in.

We spoke to founder Danbridge Punting-Mollenoux about the whole endeavour.

“I stumbled across the biggest niche. At first I was creating customised headphones so that my horse would not feel alone on long rides. After creating the first prototype head sets I thought why not get Garage Band and make some music the horses would really enjoy.”

He recorded the sound of his horse in different moods and found that the horse reacted accordingly when the sound was played back. He had single handedly created the first type of music that wasn’t made specifically for humans.

His big break came at Countrytastic in Worcestershire. He set up a stall with a PA and began to blast his music. He attracted a huge amount of weird looks as dance music is not what is expected but what happened next he couldn’t believe.

“Horse from far and wide began flocking to my stand, they started to gallop, and trot in time with the music, just like my own horse does”

He began to get the attention of the owners asking him what this music is. He explained the story and then they began to place orders for the headphones.

“I got about 50 orders that day alone”

It may seem like a pointless endeavour because the feedback you receive is minimal however there are about 3.5 million horses in the UK alone so quite a huge market. Horses and farmers alike have been going crazy for it and the orders are coming in for the bespoke headphones, he can hardly keep up.

“I have more money than sense and more time than both. I can’t wait to be a millionaire all over again, but I do it for the love really”

He has already been approached by Beats Audio to mass produce the product on a global scale with prototype names such as ‘Hay Beats’ and ‘Neigh Beats’.

Loopmasters have been compiling a Deep Equestrian sample pack which should be available any time soon. Although Danbridge feels that they are capitalizing on his invention “I don’t understand people that use sample packs, why not make the sounds yourself? Just buy a horse and a bit of land! It’s not that difficult!”

Estimates suggest that you would be paying thousands of pounds for the authentic Deep Equestrian sound, some high profile early adopters such as Richie Hawtin have bought their own horses in order to perfect the sounds of the new Genre.

Already at Countryfairs we’re beginning to see Ketamin riddled horse raves in blacked out tents, with farmers behind the decks blasting their latest creations and it‘s spreading. People passing around sugar cubes with acid on for the horses. The horse riders laugh to themselves because they truly are the most jockey disc jockeys, while spinning out on mind bending substances such as caviar and bucks fizz.

If you want to hear Deep Equestrian you might need to purchase a ticket to your next countryfair, there doesn’t seem to be any available online other than this grainy recording of a Daily Mail reporter attempting to infiltrate one, you can hear the music in the background before hearing a farmer shouting at the reporter.

We wish Danbridge the best of luck and who knows we may see a new chart emerging solely for horses and for other specialist animals.