When everything is A/B tested and redesigned on the fly, we lose the holistic, creative vision and end up with a Frankenstein-like combination of independently designed components and styles.
The State of Product Design in 2017
Caley Adams

This is a very valid point. We’re starting to sell more of these types of projects to clients, and I’m a little apprehensive about how we might avoid the inevitable shortcomings of this kind of process. Any tips?