When everything is A/B tested and redesigned on the fly, we lose the holistic, creative vision and end up with a Frankenstein-like combination of independently designed components and styles.
The State of Product Design in 2017
Caley Ostrander

This is a very valid point. We’re starting to sell more of these types of projects to clients, and I’m a little apprehensive about how we might avoid the inevitable shortcomings of this kind of process. Any tips?

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.