QR Codes are the future
I believe 2017 is the start year when the “west” finally adopts the ridiculed QR codes.
Why? Just look at how QR-codes are creating great experiences for the people who have the Snapchat Spectacles.
The problem with QR codes is content and need to scan with a special app on your phone. With Snapchat spectacles or any other AR glasses that are coming soon, You just look.
QR codes before 2017: links to browser.
QR codes in 2017: lenses, AR objects, pop-up experiences, AR layers…
QR codes will be the Augmented Reality Portals in the real world.