Martin Froehlich

Observe that professional athletes compete on a schedule. A clear schedule to hone their craft to peak at any moment. Defenders have no schedule. They are called to action by any number of adversaries at any time and expected to be at a constant peak or preparedness.

There’s an interesting leading indicator of when a new industry is about to go mainstream: the limiting factor shifts from technology to design. Developing mobile apps before the iPhone was all about fitting into cramped resources and figuring o…