In 2005, two friends, Anthony Padilla and Ian Hecox, who created flash animations for their website decided to start a Youtube channel they called Smosh. The duo started out making comedy skits and videos of themselves lip-syncing the theme songs of popular shows which they posted on their channel. One of these videos will garner massive engagements, and go on to record over 23 million views, becoming the most viewed Youtube video at that time. Eventually, Smosh would grow into a huge social media success, coming up with new sections and series of content for their millions of subscribers. Smosh’s current net worth is estimated to be over $9 million.
Many other ordinary individuals have succeeded in creating lucrative ventures and businesses by producing regular quality content that fits the needs or interests of a wide audience. There are numerous platforms out there for you to publish whatever you create, and possibly join the ranks of these sensations. But it is not that easy. A lot goes into content creation, and it is important to understand this in order to come up with something worth any hype.
WHAT IS CONTENT CREATION?
Content creation is the process of converting ideas into easily accessible formats or products for a target audience. Content is diverse. It can be created in various forms: informational articles or stories, online educational video courses, images designed to market products, or podcasts meant for entertainment purposes are all examples.
If generating traffic to a website, or drawing attention to a good or service, or gaining a massive following on social media is the end, then content is the means to reach that objective. All great content start as great ideas; however, not all great ideas materialize into great content. This is because moving from brainstorming ideas to producing something good from those ideas can be a difficult task. It is therefore necessary to focus on all the elements that factor into the design and development of any great piece of content. Let us explore these elements;
Understanding where you plan to post your content, and the attitudes of people on that particular platform is essential. Different platforms are known for different types of content, hence, knowing what the audience look for on the channel you choose to share your work is key in determining the level of attention your content is likely to get. Most social media platforms are designed to provide you with many options regarding what to publish: texts, videos, memes, and all kinds of files are sometimes all allowed on one site. The difference usually stems from the length of a post permitted and the preference of users. People on Twitter, for instance, are more interested in concise posts, those on Instagram may fancy images; whereas Youtube and TikTok users prefer videos.
Building a website or blog geared towards your needs can be an effective way of getting around the limitations set by these social media platforms. A website developed with the proper features gives you the space and opportunity to create and share all sorts of content with the right target audience.
Creators, consumers, and competitors all play a major role in the process of content creation — which always involves winners and losers — depending on who plays their part well, who capitalizes on their strengths and whose weaknesses get exploited. When creating content with certain goals in mind, it is important to know your audience and to be aware of other individuals or businesses targeting that same audience. Chances are the idea, product or service you intend to sell is also being marketed by other people. The presence of such competition means the audience or consumers get to choose between a variety of alternatives, and this is where great content becomes the difference-maker.
Having a solid knowledge of your strategies and goals, your target audience’s preferences and the game plan of your close competitors gives you a better idea of what you should aim for and what you should avoid.
It is virtually impossible to be successful in any line of work in the modern world without engaging in the business of content creation and marketing. Why is that so? People around the world are now overwhelmed by advertisements, commercials, social media content, and so on facilitated by modern technological tools. One of the easiest ways of taking advantage of these tools is by producing content that appeals to the masses, and consequently, draws attention to your work.
Anything you create should have a clear purpose, and that purpose should be communicated to anyone who engages with your content, or else they move on to the next thing. Obscure content is poor content. Your target audience always needs to understand the message you seek to convey and its purpose — whether you aim to solve a problem, tackle an issue or make certain gains, your content should be designed to ensure the set objective gets accomplished.
As explained earlier, creating content is a process that starts as an idea and is mostly completed in the form of a video or a written document or an image. Major companies and industries spend millions on Content management and Public relations teams that can generate ground-breaking ideas, have them executed well and sent into the world. Every aspect of the process of content creation is vital and must be taken seriously if you hope to create something good and appealing.
Good ideas can be spontaneous or result from in-depth research or observation. There is no secret formula for generating ideas, but the idea must always be one the target audience can relate with. The next stage of actualizing that idea mostly requires some form of expertise: graphic designing, copywriting, video production, programming. Some complex projects may require a combination of more than one set of skills. To produce the best content, you need good ideas, resources and skills (personal or outsourced) and know where, when and how to get the content to your target. This can make the process challenging, but when everything is done well, it can all be immensely rewarding.
In conclusion, content creation, like any other endeavor, takes time and practice to master. For any venture to grow, you need to produce fresh quality content on a regular basis to attract and keep an audience. Fortunately, the more you create, the more you discover what works and what does not which simplifies the process with time. It may take a while, but keep brainstorming, learning and creating. You might just be one viral content away from being another success story.