Even IAC, Tinder’s parent company raised its eyebrows at Bloomberg’s $5 billion valuation for Tinder. However, as Tinder’s parent Match.com approaches its planned IPO, it turns out that the $5 billion may have even been on the low side. That’s because Tinder has not one, but two viable business models in the works, and unlike the vast majority of tech companies has contrived a way to pursue both simultaneously.

Not only can Tinder monetize like Match.com and other subscription dating services, its addictiveness makes it suitable for the freemium model proven by gaming companies like Glu. On either path, Tinder is well on its way toward achieving the user-base worldwide that it needs to become profitable.