A disgruntled retail worker in its natural habitat.

I love food.

There’s no other industry as universal. Everyone needs it, anyone can eat it, and most people want to enjoy it. Entire cultures, traditions, and franchises revolve around the simple pleasure of eating a meal. For designers, food is the largest market that directly impacts the human experience.

So why is it that many people hate to work in it, and many others hate the necessary task of buying it?

It’s a question that came up several times as I worked the ever-glamorous job of a supermarket deli clerk. The user flow of our department was as basic…


The JTBD framework prioritizes the end result over the method to get there.

As designers, we are often told to be active thinkers.

Build this product. Call that action. Stimulate interest.

And in many cases, that approach bears fruit. But that’s only half of the equation. Designers can focus so much on the formula, that they lose sight of the end result. That for all that your design can do, it won’t prove anything if nothing has been achieved.

In other words, the job hasn’t been done.

Take for example, every suburban family’s favorite kitchen appliance: the microwave. If one looks at its design based purely on functionality, it’s simply a device for…


IMPROVING USER EXPERIENCE AT THE MOXY HOTEL

Team Member(s): Mark Pragides, Kaila Quesada, Jordan Moravi

Project Goal: Redesigning the UX experience for young business travelers at the Moxy Hotel.

Duration: Two weeks

Role: Researcher, Designer, Storyboarder

Tools: Sketch, Adobe Illustrator, Adobe Photoshop

THE BRIEF

For project three of General Assembly’s User Experience Design Immersive course, our group of three (Kaila Quesada, Jordan Moravi, and myself) tackled a design challenge for Moxy Hotel, which is a brand under Marriott International created to attract Millennial travellers. …


IMPROVING USER EXPERIENCE AT THE MOXY HOTEL

THE BRIEF

For project three of General Assembly’s User Experience Design Immersive course our group of three tackled a design challenge for Moxy Hotel, which is a brand under Marriott International created to attract Millennial travellers. The hotel currently markets itself as a hotel meets hostel type of atmosphere, but in our project brief we were informed that the company wants to increase its market share by attracting young business travelers as well.


Team Member(s): Mark Pragides

Project Goal: Redesign an e-commerce website.

Duration: Two weeks

Role: UX Designer

Tools: Adobe Illustrator, Marvel

PROJECT BRIEF

As per the course for General Assembly’s User Experience Design Program, the second project assessed our ability to redesign an existing e-commerce website while going through the UX design process. This project was done over a two-week time period, and was directed by our instructors, Shilpa Rao and Rachel Wendte.

To keep the designing process comparative amongst the students, we were instructed to limit our website choices to art museum e-commerce stores. I myself chose the Museum of…


The foundation of my design for the app, Plus One, came to be from asking one simple problem: How can somebody who’s moved to a new location make new friends while dealing with financial limitations and the pressures of being overly social?

User Interview Notes

To address this problem, I needed information. Specifically, research from users who may or not have had this issue. I conducted user interviews with three people, asking questions regarding their social life and their philosophies on making friends, and I was surprised by the diversity of my answers. My greatest observation was when I realized that there was…

Mark Pragides

Some kind of UXr.

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