Congratulations on the positive start.
Whilst I’m not in your current target segment, I really appreciate you living your values and being transparent.
The early feedback from customers on the experience is very positive; whilst not wishing losses on anyone I look forward to reading of the experiences of those that need make a claim.
I believe you have a great opportunity to stand out by delivering on your purpose, values, beliefs and associated promises. It also sounds so easy, but many seem to fall short.
Wishing you every success in challenging and changing the service & value proposition, and the perceptions of how best to provide insurance services.