Want To Be An Artist? Stop Calling Yourself A Content Creator.
If it’s ‘content’, it’s culturally worthless.
Did Harper Lee write good content?
How about Bob Dylan? #Content #Creator?
Martin Luther King? One of the most inspiring speakers in history. Was he a content producer?
Content is culturally worthless
If those examples sound a little wrong, it’s because they are.
Creating content means filling a gap. It’s about satisfying the need to publish a certain amount of information on a certain media platform, for a certain purpose.
The aforementioned luminaries said things that needed to be said for the good of the world. People listened. They were not filling a word count.
In the content landscape, what you say is the secondary objective. The primary aim is that you say something. So as a ‘content creator’, you are filling that gap in the same way packing peanuts fill a cardboard box in a UPS depot.
I argue that anything called content is neither culturally necessary nor spiritually fulfilling, for creator or consumer. Society does not benefit from content. Content has only a single function, and that is commercial.
