Will Copywriters Be Replaced by AI?

Predictions for the future of copywriting

Are you wondering if copywriters will be replaced by AI and intelligent machines? Maybe you’ve never given it a thought. Maybe you’re counting down the days.

Will copywriters be relevant in five years time? Will automation make the economy tank so hard nobody buys anything anymore?

I’m no oracle. The art of futurism is often judged simply by how persuasive you are. People ignore bad calls while celebrating wins — confirmation bias at its finest. But I reckon I know a few things about machine learning, AI, copywriting and the changing nature of the global economy, so let’s have a look.

1) The global economy will hit a recession, but creative capitalism will not end.

Things never stop moving. Almost any economist will tell you a global recession is coming. But it’s not the end of the world. Things will always need selling.

The world is a swirling whirlpool of clashing, changing forces. Despite the saturation of fear in the news (the most profitable of emotions), there’s an overwhelming abundance of creative good happening in the world.