The Meaning of “Fika” in Swahili Relates Well to the Fund’s Mission
In Swahili, it means “Arrive”
This can be seen with a view to supporting enduring businesses. It translates well to go on to mean that you want people/businesses who have never “arrived” — taken to mean, culturally, a lack of complacency. Always striving for more. May your entrepreneurs never cease to aspire and create global products and aspire to learn and discover needs of global audiences.
I’m wishing you all the best from this side of the Atlantic.