Published November 5, 2013 In presentations that teams prepare to pitch their project, almost every time, in a mysterious way, there is a presence of elements we can classify into the traditional Marketing Mix 4Ps. In short, PRODUCT, PRICE, PLACE and PROMOTION. …

Published August 30, 2013 Listening to customer feedback seems to be obvious for anyone who runs their own business. Still, this obviousness very often is only declarative. After all, no one will tell you that they “do not research their market.” Yet, very often we come across projects and companies…