No, You Don’t Own The Customer Anymore — The New Age of SaaS Competition
Sarah Guo
902

Nice post Sarah, this is exactly why we built mParticle. Probably also the reason we’ve seen such explosive growth.

Being able to modularize your stack helps usher in a new era of transparency and accountability throughout the industry by putting the stakeholders in greater control over the vendors they use to help do their jobs.

There is also a significant macro effect across the industry with these types of solutions since early movers must continue to innovate. The trickiest thing is timing the market readiness.

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