Nice post Sarah, this is exactly why we built mParticle. Probably also the reason we’ve seen such explosive growth.
Being able to modularize your stack helps usher in a new era of transparency and accountability throughout the industry by putting the stakeholders in greater control over the vendors they use to help do their jobs.
There is also a significant macro effect across the industry with these types of solutions since early movers must continue to innovate. The trickiest thing is timing the market readiness.