The importance of UI & UX

For success in any online business, an user friendly website is a must as it will provide enhanced user experience to the online visitors. Any site that is too complex and difficult will definitely push away online traffic. The use of effective and simple user interface design will be of immense help in achieving the objectives of a website. A good user interface not only increases the site usability but also leads to the smooth completion of any task at hand thereby making everything enjoyable and flexible as per the requirements of users.

To clarify the differences between User Interface & User Experience, here is a brief description of the two.

  1. User Interface is the stuff where interaction between human and website occur and allows the user to operate the site. Examples include the text, images, buttons.
  2. User experience: All aspects of the user’s dealings with the services, products, and company associated with the website. In general, the UX encompasses UI.

When designing your User Interface, ask yourself what does it look like? Does it look professional/reputable? The textual content has a great role to play in making any website appealing to the online visitors and therefore it should be optimized for readability, convenience and graphic balance.

Below are two sample web-pages that show good UI and a bad one. The first website uses clear readable text, good formatting, and a background color that is easy for users to read. The second one is well… pretty self explanatory.

Even if any website has amazing graphics with all the bells and whistles, it will definitely fail to generate considerable online traffic and provide enhanced user experience to the visitors in the absence of proper functionality. Websites like Facebook and LinkedIn are good examples of sites that generate high volume traffic mainly due to the enhanced user experience. Therefore, if you are interested in generating high volume traffic on your website, you should ensure that your website is user friendly and easy to navigate.

Summary

  • Work with color, typography, and layout to craft your user interface (make sure it’s easy to understand, easy to navigate, and enjoyable to experience).
  • Work with responsive design to ensure your site is legible and branded across screen sizes.
  • Work with abstract concepts like visibility, simplicity, and usability to ensure the experience is good (think in behavioral terms — when I want to do something, is it easy and intuitive).
  • Do not frustrate your users by ignoring UX principles.
  • Watch other people use your site without coaching them through it.