“Never use a long word where a short one will do.” — George Orwell
Entrepreneurs have crossed “the risk line” from the “Time-and-Effort Economy” to the “Results Economy.” For them, there’s no guaranteed income, no one writing them a paycheck every two weeks. They live b…
…ven if you’re sheltered somewhat from seeing that. I say this not to make you feel insecure, but to show you how to succeed in this environment: by maximizing your results while minimizing the time and effort it takes to get them.
Marketing is nothing more than making your work easier and better to find and use.