Marcus Kernohan – Medium

Marcus Kernohan

Marcus Kernohan

Cubs in 2344*

Doing bad maths while listening to the Mountain Goats

Oct 2, 2017

Oct 2, 2017

Marcus Kernohan

2015 in 20 songs/15 albums

Musically speaking, this has been a Very Good Year.

Dec 17, 2015

Dec 17, 2015

Marcus Kernohan
in
Journeyman’s notebook

Now be a nation again.

What Scotland won and lost in the indyref campaign— and the scars it leaves behind.

Sep 19, 2014

Now be a nation again.

Sep 19, 2014

Marcus Kernohan
in
The Future of Marketing

This Headline is Broken

Or, 35 Paragraphs Begging Marketers to Write Better

Sep 10, 2014

This Headline is Broken

Sep 10, 2014

Marcus Kernohan
in
The Future of Marketing

Swipe right.

‘Tinder-isation’ and the challenge of content marketing at scale.

Sep 4, 2014

Swipe right.

Sep 4, 2014

Marcus Kernohan
in
The Future of Marketing

Let marketers be marketers

On the rise of ‘brand journalism’, and the objectives of content marketing.

Aug 29, 2014

Let marketers be marketers

Aug 29, 2014

Marcus Kernohan
in
The Future of Marketing

Platform shock: social media is rented, not owned.

The age of platform dependency, and what it means for social media marketing.

Aug 28, 2014

Platform shock: social media is rented, not owned.

Aug 28, 2014

Marcus Kernohan
in
Journeyman’s notebook

Daniel and the Drone

A remembered conversation with a drone warrior, and thoughts on the cognitive dissonance of 21st century warfare

Aug 29, 2013

Daniel and the Drone

Aug 29, 2013

Marcus Kernohan
in
Journeyman’s notebook

Alex Salmond: “Labour have had a generation of believing in nothing”

A profile for The Journal of then-First Minister of Scotland Alex Salmond, on the eve of the 2011 election.

Apr 20, 2011

Alex Salmond: “Labour have had a generation of believing in nothing”

Apr 20, 2011

Marcus Kernohan
in
Journeyman’s notebook

Painting Over the Cracks

The fall of the Edinburgh College of Art — an investigation for The Journal.

Mar 9, 2011

Painting Over the Cracks

Mar 9, 2011

Marcus Kernohan

Marcus Kernohan

Variously: marketer, journalist, product manager. Occasional scribblings about media, technology, marketing, culture and politics.

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