Mike HarrisonWhat is Iceland’s market segmentation strategy?Is it only mums who go to Iceland?Feb 5, 2019Feb 5, 2019
Mike HarrisonTesting times for TeslaElectric car company’s highs and lows in 2018 leave it with serious work to do to protect its brand imageJan 30, 2019Jan 30, 2019
Mike HarrisonStrictly: The way to do integrated marketing communicationsBrand campaign for the BBC primetime dance show hits all the right notesJan 23, 2019Jan 23, 2019
