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Michael
Michael

Michael

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Michael
Michael
Jan 22, 2018 · 2 min read

In Praise of Boring Subject Lines

One of the things that we, as email marketers, learn at every stop is the importance of subject lines. Content, CTA, RTB, SSL/Header and timing are all major factors, but if an email is a discussion at a singles bar, the subject line is the pick-up line. It sets the…

Michael
Michael
Jan 22, 2018 · 2 min read

Things My Friends Don’t Understand About Email Marketing

I’ve worked in the field of email marketing for over a decade. I’ve seen its rise and (supposed) drop, watched it mature, battle social media (at least in theory), get a little expansive, and I freely toss about acronyms such as…

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