Event Microsite — Case Study

Simplicity is the ultimate sophistication. Even if the topic is as simple as buying tickets for a music festival where we always want to guide our users with a a successful path. As a group of two, Yulia Acquatella and I were challenged with designing a ready-to-build microsite for an event of our choice that will take place next year in a 4-day sprint. After conducting studies, we decided to improve the below mentioned pain points by introducing ability to buy 1 Day Pass with a frictionless easy checkout.

Since the 90s, event culture has been rising tremendously. Festivals, conferences…


Case Study — Editorial Design

The rise of the digital press has seen a tremendous peak over the last years. The audience is increasing as Millennials grow older, demanding all sorts of content. The best magazines and newspapers had already launched their digital version in early 2000s, but only in the last 5 years their digital experiences started to take better shape. With increasing volume of visitors, publishers are prompted to deliver quality content along with a great digital product for readers to accommodate an experience which is different but still unique from act of opening up a magazine and dive into it.


Case Study — Add a Feature

Week three at Ironhack has just resulted with achievement of another exciting 4-day sprint. Our design challenge was to analyze an already existing and highly adopted app and incorporate a new feature into it. There is no surprise my app of choice was Starbucks Coffee not just because of my love of pumpkin spice lattes but also because of its user centricity and sophistication in creativity. Coming from a graphic design background, I have always been fascinated with the evolution of a brand and creating something bigger than just selling a product or service. …


Case Study — E-Commerce

This week at Ironhack we studied good and bad values associated with having an e-commerce website. We worked in teams of two having a design challenge to identify a local business and explore the opportunities forimprovement that could utilize the UX process and best practices in order to improve their customers’ experience. My partner Oleksandr Rubik and I wanted to work with a business which operates in the food industry.


Case Study — Wicked Problem

First week at Ironhack Miami complete! We were placed in different groups and were challenged with a Wicked Problem. A wicked problem is a problem that is hard to solve this is because there is no single solution to fix it. We had a selection of four different briefs to choose from and our group, Jackie, Brad and I, decided to go with the one focusing on immigration. For this topic, our design challenge was to help immigrants find the information they needed to complete the necessary paperwork to start living their version of the American dream.

As a group…


Background:
Cornell University is one of the top Ivy League universities in United States located at Ithaca, New York. As of October 2018, 58 Nobel laureates, four Turing Award winners and one Fields Medalist have been affiliated with Cornell University. Since its founding, Cornell has been an institution where admission has not been restricted by religion or race. The student body consists of more than 15,000 undergraduate and 8,000 graduate students from all 50 American states and 116 countries.

User Interview:
In order to assess the user experience, I have interviewed a friend of mine who graduated from higher education. He…


As designers, we are always rushing to get to the fun part and making everything look so pretty, but the true work lives behind the scenes. Making sure that everything functions the way we imagined is the key. Yes, an app can look pretty and fun but if it doesn’t function as imagined what is the point! Its users will be annoyed, lost, or just simply confused. As UX designer, our job is to minimize confusion as much as possible.


Let the fun part begin! From the beginning, the goal of this exercise is to recreate two screens and the first thing I wanted to do was make sure I had similar background images. I got very lucky because I was able to find the exact image which was used in the original “Itinerary” screen. Throughout this exercise, I started to realize the more I used Sketch the easier and faster I started to work. I really like how quickly I can plug in effects on to my images. …


I found the Sketch interface really easy to navigate. The keyboard shortcuts for drawing shapes, such as R for rectangle, O for oval, etc., make it extremely quick to create your basic shapes with just a click of a button and the tool is ready to be used. While working on the first exercise and this one, I specifically noticed the tool prototyping which I am extremely curious to learn about and understand its functionality. Also, Sketch and Adobe Creative Suite have very similar interfaces. I do not think I have experienced any difficulty to transition from Adobe to Sketch. In general, I definitely want to amplify my skills and be able to become more proficient.


I love do-it-yourself exercises! With any creative platform, hands on experiences are the easiest and fastest way for me to learn and understand the usability of it. In the past I extensively worked with Adobe Creative Suite, but this was the first time I got my hands dirty using a proper UX app. I enjoyed the simplicity of Sketch, it left a good first impression on me. The shortcuts are extremely useful which makes the platform comfortable and user-friendly. When I first started to use it, I was hesitant about the experience but the more I used it the more similarities I found with Adobe. As I adopted more and more, I actually began using the platform to its fullest capacity.

Malika Kuzibaeva

Product Designer👩🏻‍💻 | Yogi 🧘🏻‍♀️ | Traveler 🗺

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