Best of Leanplum: Top Blog Posts of 2016
With 2017 already underway, it’s tempting to look only to the future of mobile marketing — but it’s equally important to reflect on what we’ve learned this past year.
Below, we’ve compiled our top blog posts from 2016. From data science to marketing hacks, we covered a lot of ground in a year. We hope that you’ve learned as much from reading our content as we have from writing it.
Read on for our recap of 2016’s can’t-miss mobile marketing content.
We’re proud to say that we closed our Series C round earlier this year, bringing Leanplum’s total funding to over $46MM. Our funding announcement earned plenty of press coverage, and it became one of our most-read blog posts this year.
But this article isn’t just a press release. In celebration of the funding round, we wanted to shine the spotlight on what made it possible: the Leanplum team in itself, and the culture and values that guide us.
Hiring remains a core focus across the company, because we know that building a business is a team effort. If you’re in startups yourself, you’ll love this post’s emphasis on what it’s like to work at a company where everyone’s a leader. And of course, we’re always hiring, so if you see a role you like, don’t hesitate to apply.
Pokémon GO hit the ground running when it launched back in July, but that’s not to say it was a frictionless first month. The app notably lacked push notifications, leading to a more cumbersome user experience.
In this article, we list a few concrete ways in which push notifications could improve Pokémon GO. Many of these techniques can be extrapolated to other types of gaming apps. One of the biggest use cases for push would be to ping users when in-game items like Lures are about to run out. This would save players the trouble of manually checking the game or setting a timer.
But there are even more ways that Pokémon GO could have used push notifications — as you’ll discover in the full post.
iOS 10 made big news, no doubt about it. But while consumers talked excitedly about Siri tweaks and Apple Photos’ new Memories feature, app publishers had their hands full with push notification updates.
Looking at our other hit posts, the trend is clear: mobile teams have push notifications on the mind. And with all of the changes that iOS 10 introduced to push notifications, it’s no surprise that this article climbed its way to the top of our charts in 2016.
While iOS 10 is no longer the latest news, it’s important to be aware of how UI tweaks affect your messages. We previously found that Android has twice the open rates of iOS, likely due to UI differences in the operating systems. You can’t change how an OS displays push notifications, but you can certainly adjust your push strategy to suit each platform.
We’ve already shown that push notifications are powerful — but how do you get users to open your messages in the first place? After all, push messages only bring viewers back to the app if the person clicks on them. A dismissed push notification won’t do anything for your key metrics.
Based on our exclusive research, it appears that timing is the key to push notification opens. While most attempts at personalized messaging focus on content, we found that personalized timing is the best way to guarantee that recipients will read your push notifications.
The first step is to take time zones into account. 63 percent of mobile marketers send push notifications at the wrong times, and in many cases that’s due to picking a static send time instead of adjusting for the user’s local time. But with personalization, the most successful app teams go one step further to find the hour when users are most engaged and least bombarded by messages. And that’s where this report comes in.
No matter the app vertical, push notifications are a powerful engagement tool. That’s why it’s important to master the broad strategies before studying the specifics.
This guest post by Apptweak reveals five core use cases for push notifications that any type of app can implement. From tempting active users with limited-time offers to reactivating dormant users with timely messages, push notifications can touch customers at every stage in the lifecycle. And with personalization, it’s possible to deliver content that contributes value to the user experience, thereby increasing engagement.
There you have it: our most popular posts of 2016. We hope the extra reading material adds value, whether you work in mobile or you’re simply keeping your finger on the pulse of tech’s latest trends.
Of course, 2017 will bring with it plenty more research, technical developments, and insights. We’ll be sure to bring you the latest in mobile marketing, so keep your eyes peeled!
Leanplum is building the marketing cloud for the mobile era. Our integrated solution delivers meaningful engagement across messaging and the in-app experience. We work with top brands such as Expedia, Tesco, and Lyft. Schedule your personalized demo here.