… that the average layperson can’t always articulate solutions — they only know they have a problem. It’s up to the designer, who lives at the intersection of technology and the creative arts, to come up with new ways of solving that problem. The designer can make unexpected connections between subjects and solve the problem in new ways.
This also includes fully realized design, making it important to consider visuals, information architecture, and interactivity simultaneously. On an agile team, where your next iteration is coming in days or weeks rather than …
… It includes other cross-functional groups such as customer success, marketing, support, and sales. As a PM, I was responsible for not only the user’s experience, but also the business performance of the product, and this required working with a lot more stakeholders.
…adapt to negative conditions, the same ability regards adapting to the positive conditions as well. In other words, something that one day felt extraordinary in a service or a product, the next day becomes a baseline. Therefore, reactively following the outcomes of the NPS surveys is like running after a rabbit with zero chance to catch it.
In some surveys sensitivity is a good thing and in others it is not. For example, if you want to measure an emotional well-being of a depressed person a three-point scale might not be the most effective tool. On the other hand, if you want someone to assess how clean a room was, providing a 7-point scale might be too much.