Where to buy : New Balance 9060 Black/Castlerock
In the world of basketball, there are few players who have left an indelible mark on the game. One such player is James Worthy, a Hall of Fame forward who played for the Los Angeles Lakers in the 1980s and early 1990s. Known as “Big Game James,” Worthy was a key member of the Lakers’ dynasty during that era, helping the team win three NBA championships.
Off the court, Worthy was also an ambassador for several brands, including New Balance. In fact, he became one of the first professional athletes to have his own signature shoe with the company. So, what did James Worthy wear on his feet when he was dominating the hardwood?
The answer is the New Balance P740 Worthy Express, a high-top basketball shoe that was designed specifically for Worthy’s needs. The P740 was part of New Balance’s 90/60 series, which offered a unique blend of style and performance. The shoe featured a combination of leather and synthetic materials, providing both durability and flexibility on the court.
Worthy’s signature shoe with New Balance was an instant success, and it quickly became one of the most popular basketball shoes in the world. The P740 Worthy Express was praised for its comfort, support, and traction, making it a favorite among players at all levels. Today, the shoe remains a collector’s item among sneaker enthusiasts and a nostalgic reminder of Worthy’s incredible playing career.
Worthy’s partnership with New Balance was more than just a marketing gimmick. The company had been looking for ways to increase its visibility in the basketball world, and partnering with a star like Worthy was a smart move. New Balance focused all of its marketing resources on Worthy, using him as the face of the brand in the early 1980s.
The strategy paid off in a big way. Worthy’s popularity soared, and he became known as one of the most marketable athletes in the world. His signature shoe with New Balance was just one example of this. The company also released several other products featuring Worthy’s name and likeness, including apparel and accessories.
In the end, James Worthy’s partnership with New Balance was a huge success for both parties. Worthy became an even bigger star, while New Balance increased its visibility and credibility in the basketball world. Today, the P740 Worthy Express remains one of the most iconic and sought-after sneakers in history, a testament to the power of marketing and the enduring popularity of Big Game James.
