I think it’s an interesting idea to approach your research from this direction. Reading your post reminded me a lot of why I watched the Superbowl this year. I didn’t watch it because I cared about who won, I watched because I felt like I was missing out on something by not watching — in particular, all of the memes flooding the internet for the following two days. I also watched the Superbowl just in case something ‘historic’ happened while it was aired. Sometimes I wish I liked watching sports more, especially football because watching the game with friends and family feels like this ‘all-American pastime’ that I missed out on. Maybe in your research you could ask about people’s childhood and whether or not they watched the game growing up? I never did with my family so I feel like that’s why I don’t have much of a passion for it like everyone else.