mmacx
mmacx
Aug 24, 2017 · 1 min read

Hi Benjamin, I love you articles and particularly this one. I did want to point out one thing. Your use of the term evolution in this and a couple of your articles is actually incorrect. I think the term you want to use is development or growth as these notions are purposeful. Evolution itself has no purpose nor direction. One can not take control of their own evolution or purge imperfection to encourage evolution. I understand your use of the word is meant to drive engagement but it might be encouraging a misguided notion in your readers.

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    mmacx

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    mmacx

    work life: Associate Director User Experience @Razorfish helping Fortune 500 companies build better experiences