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MMA Germany

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MMA Germany

Unlock AI’s Transformative Potential at “Hands-On AI: Real Stories, Real Impact”

Popular interest in AI exploded in 2022. Swaths of tech enthusiasts, optimistic entrepreneurs, and everyday experimenters alike tunnelled…

2 min readMar 29, 2024

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Unlock AI’s Transformative Potential at “Hands-On AI: Real Stories, Real Impact”

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MMA Germany
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MMA Germany

Expert Advice On Aligning With Consumer Values In 2024

From beloved annual events like the Tour de France and Wimbledon to long-awaited special occasions like the Summer Olympic Games and UEFA…

5 min readFeb 6, 2024

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Expert Advice On Aligning With Consumer Values In 2024

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MMA Germany
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MMA Germany

Three Tactics To Embrace The Privacy-Conscious Approach In 2024

From the EU Parliament’s passage of the Data Act to the US Federal Trade Commission’s increased enforcement of personal data protection…

4 min readFeb 1, 2024

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Three Tactics To Embrace The Privacy-Conscious Approach In 2024

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MMA Germany
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MMA Germany

MMA Germany Predictions 2024: Combining Creativity And Tech

In the modern digital market, where first impressions mean the difference between a click away and a long-term connection, and out of sight…

6 min readJan 25, 2024

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MMA Germany Predictions 2024: Combining Creativity And Tech

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MMA Germany
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MMA Germany

4 Minutes With Luise Weiss: Leveraging The Power Of Location Data

To be truly effective, brands and businesses have to adapt advertising to the individual. For companies grappling with the challenge of…

3 min readNov 28, 2023

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4 Minutes With Luise Weiss: Leveraging The Power Of Location Data

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MMA Germany
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MMA Germany

4 Minutes With Marc Schüling: Designing A Leading Loyalty Program

McDonald’s made history when it launched MyMcDonald’s in Germany, the first market outside of the U.S. to implement a McDonald’s loyalty…

2 min readNov 2, 2023

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4 Minutes With Marc Schüling: Designing A Leading Loyalty Program

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MMA Germany
in
MMA Germany

4 Minutes With Katja Brandt: Powering Human Connection With A Data-Driven Approach

Blending performance marketing with brand-building activities while working to break down product silos sets brands up for success — both…

2 min readOct 25, 2023

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4 Minutes With Katja Brandt: Powering Human Connection With A Data-Driven Approach

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MMA Germany
in
MMA Germany

4 Minutes With Karin Ross: The Power Of Creative To Drive Connection

Compelling creatives and brand action take centre stage in today’s advertising landscape. Unlike when data-driven performance marketing…

2 min readSep 25, 2023

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4 Minutes With Karin Ross: The Power Of Creative To Drive Connection

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MMA Germany
in
MMA Germany

DMEXCO 2023: AI, metaverse, retail media, digital fashion — experience digital trends live

Whether AI-generated texts, images, or videos — digital creativity is currently creating a buzz in both our personal and professional…

4 min readSep 18, 2023

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DMEXCO 2023: AI, metaverse, retail media, digital fashion — experience digital trends live

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MMA Germany
in
MMA Germany

Gearing Up For DMEXCO 2023: “Empowering Digital Creativity”

The event of the season takes place in just one week. Mark your calendars and purchase tickets if you haven’t already because DMEXCO is…

3 min readSep 13, 2023

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Gearing Up For DMEXCO 2023: “Empowering Digital Creativity”

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MMA Germany

MMA Germany

MMA's German Local Council strives to stimulate the growth of marketing and its associated technologies in the country.

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