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MMA Germany

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MMA Germany

DMEXCO: The Homebase for Marketing Decision-Makers

From 18–19 September, Cologne rolled out the welcome mat for the thousands of marketing decision-makers flocking to the city with one goal…

Sep 23

DMEXCO: The Homebase for Marketing Decision-Makers

Sep 23

Published in
MMA Germany

MMA Germany Members Reveal Top Trends from Cannes Lions 2024

As advertisers grapple with the latest phase of transformation in digital advertising, Cannes Lions offers a much-needed retreat…

Jul 25

MMA Germany Members Reveal Top Trends from Cannes Lions 2024

Jul 25

Published in
MMA Germany

Unlock AI’s Transformative Potential at “Hands-On AI: Real Stories, Real Impact”

Popular interest in AI exploded in 2022. Swaths of tech enthusiasts, optimistic entrepreneurs, and everyday experimenters alike tunnelled…

Mar 29

Unlock AI’s Transformative Potential at “Hands-On AI: Real Stories, Real Impact”

Mar 29

Published in
MMA Germany

Expert Advice On Aligning With Consumer Values In 2024

From beloved annual events like the Tour de France and Wimbledon to long-awaited special occasions like the Summer Olympic Games and UEFA…

Feb 6

Expert Advice On Aligning With Consumer Values In 2024

Feb 6

Published in
MMA Germany

Three Tactics To Embrace The Privacy-Conscious Approach In 2024

From the EU Parliament’s passage of the Data Act to the US Federal Trade Commission’s increased enforcement of personal data protection…

Feb 1

Three Tactics To Embrace The Privacy-Conscious Approach In 2024

Feb 1

Published in
MMA Germany

MMA Germany Predictions 2024: Combining Creativity And Tech

In the modern digital market, where first impressions mean the difference between a click away and a long-term connection, and out of sight…

Jan 25

MMA Germany Predictions 2024: Combining Creativity And Tech

Jan 25

Published in
MMA Germany

4 Minutes With Luise Weiss: Leveraging The Power Of Location Data

To be truly effective, brands and businesses have to adapt advertising to the individual. For companies grappling with the challenge of…

Nov 28, 2023

4 Minutes With Luise Weiss: Leveraging The Power Of Location Data

Nov 28, 2023

Published in
MMA Germany

4 Minutes With Marc Schüling: Designing A Leading Loyalty Program

McDonald’s made history when it launched MyMcDonald’s in Germany, the first market outside of the U.S. to implement a McDonald’s loyalty…

Nov 2, 2023

4 Minutes With Marc Schüling: Designing A Leading Loyalty Program

Nov 2, 2023

Published in
MMA Germany

4 Minutes With Katja Brandt: Powering Human Connection With A Data-Driven Approach

Blending performance marketing with brand-building activities while working to break down product silos sets brands up for success — both…

Oct 25, 2023

4 Minutes With Katja Brandt: Powering Human Connection With A Data-Driven Approach

Oct 25, 2023

Published in
MMA Germany

4 Minutes With Karin Ross: The Power Of Creative To Drive Connection

Compelling creatives and brand action take centre stage in today’s advertising landscape. Unlike when data-driven performance marketing…

Sep 25, 2023

4 Minutes With Karin Ross: The Power Of Creative To Drive Connection

Sep 25, 2023

MMA Germany

MMA Germany

MMA's German Local Council strives to stimulate the growth of marketing and its associated technologies in the country.

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