Nonlinearity: The Mathematical Concept Everyone Is Trying To Explain
Benedict Fritz
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I agree with johnny justice’s response (although not that IT people are special). I think we all natively understand exponential/logarithmic scales, we just don’t realize it. There was a good Radiolab podcast episode about this: http://www.radiolab.org/story/91697-numbers/

I think what Benedict Fritz is getting at though, is to bring this intuitive sense forward and actively think about it.