Michael Margolis – Medium

Michael Margolis

Michael Margolis
in
GV Library

GV’s Guide to UX Research for Startups

How to learn more faster

3 min readOct 1, 2019

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GV’s Guide to UX Research for Startups

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Michael Margolis
in
GV Library

UX Watch Parties

How to help your team get the most out of research interviews

6 min readAug 12, 2019

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UX Watch Parties

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Michael Margolis
in
GV Library

How to build a simple UX lab anywhere

When I do UX research for startups, I try to make it easy for teams to observe from anywhere, while demonstrating they don’t need a fancy…

4 min readFeb 12, 2019

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How to build a simple UX lab anywhere

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Michael Margolis
in
GV Library

Field Guide to UX Research for Startups

How to spot the 5 studies startups need most

11 min readMay 4, 2018

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Field Guide to UX Research for Startups

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Michael Margolis
in
GV Library

How to Build Better Rapport For Better Research Interviews

Be a good host and pay attention to status

8 min readNov 2, 2017

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How to Build Better Rapport For Better Research Interviews

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Michael Margolis
in
GV Library

Start at the End: How to Do Research That Has Real Impact

As far as I know, I’m the only UX researcher at a venture-capital firm. (If there’s anyone else out there, please say hello!) This gives me…

1 min readNov 2, 2016

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Michael Margolis
in
GV Library

Beware the consumer advisory board — instead, always be recruiting

Our team at GV meets with startups every week to advise CEOs, give design feedback, and help companies learn about their customers. A…

3 min readFeb 5, 2016

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Beware the consumer advisory board — instead, always be recruiting

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Michael Margolis
in
GV Library

How to beta test your top-secret product

Our team at Google Ventures meets with startups every week to advise CEOs, give design feedback, and help companies learn about their…

2 min readOct 29, 2015

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How to beta test your top-secret product

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Michael Margolis
in
GV Library

Finding “hard to find” customers for research

Our team at Google Ventures meets with startups every week to advise CEOs, give design feedback, and answer pressing questions. We talk a…

3 min readAug 21, 2015

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Finding “hard to find” customers for research

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Michael Margolis
in
GV Library

How to prioritize customer research when everything is a priority

Our team at Google Ventures meets with startups every week to advise CEOs, give design feedback, and answer pressing questions. One…

4 min readMay 14, 2015

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How to prioritize customer research when everything is a priority

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Michael Margolis

Michael Margolis

UX Research Partner at GV (fka Google Ventures). Advising, teaching, and conducting practical research for hundreds of startups since 2010.

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