Be Heard, Vol. I
This is volume one in a series of interviews designed to give honest insight into the minds of upcoming artists, and how they are (or aren’t) using social media tools to promote their music and to be heard.
With it being easier than ever to record and put music in front of people via Soundcloud, YouTube, Spotify, etc., it’s become increasingly difficult for upcoming musicians to set themselves apart on social media. It’s not enough to record an EP and play some shows, you need an online presence that people love to engage with.
Earlier this week, I had a nice chat with Cameron Weaver, my good friend and the voice behind Staircase Wit, whose debut full-length Push & Pull released earlier this year. We talked briefly about his his approach to social media and his hopes for the near-future. Cameron and I have been working together for several years now, and are currently in the midst of redesigning his EPK and making a series of three music videos to promote his latest release. See the highlights below.
Hey Cameron! Thanks for agreeing to this. Whatcha drinking there?
It’s a Cuban. Hot Cuban. *laughs* It’s a Bond… James Bond. (We’re at Crema, I think it’s some form of hot coffee drink. Who knows. The latte art is killer, though.)
Q1. I don’t know what that means, haha. Anyway, let’s get right into it. What’s been the most successful element in your social media strategy?
High quality graphics; all your stuff looks pretty great, it’s eyecatching. I like when you post a link in Facebook and it shows a preview with that artwork and description rather than just a hyperlink, I’m more keen to click on something like that than just a link.
Q2. What’s your posting schedule look like?
I don’t have one, man. I just post when I feel like it.
*laughs* Well, whatever you doing it seems to be working.
Q3. Do you use any measuring tools to keep track of what’s working and what isn’t?
I use Facebook analytics, and check out likes and views on Instagram, and use that to determine what’s performing well and try to repeat that.
Q4. So, your following is growing quite a bit lately and we’re working a lot of stuff, including some music videos and maybe even a new website — what kind of growth do you hope to see from all this new content?
I just want to reach more people in more places… with where I’m at in my quote-unquote “career”, my primary focus isn’t necessarily to make money. I’m just making as much music as I can and trying to get people to listen. So whether thats more streams or more views on a video, that’s my goal.
Q. Nice. You just want to be heard. (Ha, shameless accidental plug for the title of this series.)
Q. Closing thoughts, is there anything you want to say to all the readers?
We’re in a world where anyone can make music, and it’s so diluted that it’s hard to stand out. You have to do something to make yourself stand out.
Oh, and listen to Staircase Wit on Spotify! And Apple Music! And Google Play! And look out for my music videos!
Well said, and nice shameless self-promotion. Respect that hustle.
The Takeaway: no matter how well-produced your music is, you need something to make people actually click that “play” button.
Check out Cameron’s music below. It’s really good, and I’m not just saying that because he’s sitting right next to me.
I have some exciting people I’m speaking with about these topics, and I can’t wait to share our conversations with you.
If you have any questions you’d like answered, let me know in the comments down below. Or, email me at email@example.com.