The Cluetrain Paradox

by Manuel M. Almeida

ROI, ads, campaigns, newsletters, goals, branding, inbound, outbound, landing page, call to action, content marketing, content strategy, sponsored content, storytelling, keys, advice, coaching, networking, neuromarketing, segmentation, trend, contests, sweepstakes, entrepreneurship, influencer, niches, targets, managers, statistics, audience, traffic, follow, follower, reach, analytics, monitoring, sales ratio, loyalty, long tail, bounce, conversion, monetization…

The Web 2.0 was about companies should speak in the same human voice of people, not that people should speak in the inhuman voice of companies.

In my opinion.

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