How user research led to a redesigned UI that works for local needs

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Two years ago, Indeed had a mystery to solve. The Japanese labor market was the tightest it had been in decades, and job seekers had plenty of opportunity to pick and choose the work they wanted. Our job search platform had the single largest number of job listings on the market. And we had lots of traffic.

The only catch? People weren’t applying for the jobs we listed at the rate they were in the US.

From the data, it was clear that something was different in Japan. So we dove into user research. What we found led us to remake Indeed’s web app for job seekers here. We pushed our user interface past localization and culturalization to create a customized product designed especially for local needs. …

Mikako Matsunaga

UX Designer @ Indeed | Tokyo

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