Stories we like
When I say we, I mean myself and other young adults born between the mid-1980’s and early-2000’s. I am talking about Millennials. An odd bunch, I must admit, who seem to enjoy spending time on their phones, rather than converse with people. Why talk to someone when you can go to their Facebook, Instagram, Snapchat, website, or other social media site, and see what they are up to?
See what I am getting at? We don’t do things like our parents did, like some of our teachers did, or like our bosses did. We do things differently. We gravitate towards stories that won’t waste our time.
We enjoy stories about others like us, stories that will warm your heart, inspire or motivate, educate, or entertain. Personally, I enjoy listening to stories that will educate. For that reason, I listen to podcasts, watch news geared towards Millennials (queue Vice News), and read stories on various websites. I try and stray away from obviously bias media. However, that is, admittedly difficult, given current bias on most news outlets.
For right now, I will focus on a specific media and why I enjoy listening to it. Hidden Brain, a radio show and podcast hosted by Shankar Vedantam and distributed by NPR, uses science and storytelling to entertain, intrigue, and educate people on an assortment of different topics.
I enjoy this podcast (and many others) because I feel like I am taking a class and learning a certain subject. Most of the stories are only about 30 minutes long and span a wide-variety of topics. The ability to tell the audience of what is going on and who a character is, is why I am most impressed by these stories. Vedantam has a keen ability to bring his listeners in, paint a scene, and tell the listeners the most important and interesting things from those he is interviewing or talking about.
Now, I am probably an outcast with my decision to focus on a podcast. But I find these most interesting and they are media I probably consume the most since I can listen to them while I do just about anything. I think that because of my interest in these stories, companies could use this insight to better reach an audience.