Marco Montagnana
greyhounds adopter & rescue supporter, amateur photographer, Instagram & EyeEm addict, Twitter consumer, websites maintainer, InDesign master, iPhone lover
Brand names. This one didn’t used to get to me. Blame my husband for it. But do we really care that he got into his dark blue Toyota Prius? Does it make it that much more believable that your character told his friend to look for him in his Black Dodge RAM? Do I care that she flicked her eyes to her iPhone? Nope: these are distractions. Car. Truck. Phone. Done. Tell the story.
Pet Peeves in Novels
elizabeth tobey
15246
More or less I agree on this.
But some authors use brands as part of their writing style. I don’t know, for example, if you ever read anything by Giorgio Faletti, a former comic actor who became a noir writer in the latest years of his life. I read “Io uccido” (I kill), his first novel, and he used brands for whatever, something like “he used his Zippo to light a Marlboro while drinking a 12-years’ Jack Daniels”.
Sort of a paroxysmal attention to the detail…
