Practicing netiquette in the printing industry

We live in a world that has become more digital than real, the way we communicate and the way we present ourselves is all happening by our social media platforms. With just a few words and just one click we can share who we are and how we communicate to individuals around the world. From our friends, to our families, to our communities or our bosses with just one post we send a message that defines who we are. Behind that computer screen, or mobile device there is a person who can read and analyze that message either in a good or a bad way. It doesn’t matter who sits on the other side of the screen, what matters is to act and treat that person the way you would treat them in real life. As the word describes “netiquette” is etiquette on the internet. It is the correct or acceptable way to communicate in an email, blog post, tweet or any other methods of digital communication.

As mentioned in my profile, I am a fourth year Graphic Communications Management student. In the printing industry, we work as project managers which are responsible of maintaining and managing key delivery dates against approved timelines, proactively managing high volume of multiple, overlapping projects, producing schedules and ensuring processes and procedures are adhered to and on time. We meet clients both in person and online, we communicate and make sure everything is fully and well delivered. Poor netiquette can result in a serious problem, it’s better to think twice before sending anything you’ll regret after. Sometimes, the clients or even ourselves can get upset with the project we’ve been working on, it’s important to keep always the same amount of respect and make sure to be gentle when communicating problems within the project.

These are 4 email netiquette practices that a person working in the industry should know:

Be polite: Like I said before, remember that there is always someone on the other side of the screen. They (clients, managers, art directors, production) should be treated with the same respect you would like to be treated.

Proper subject lines: Subject lines are used to get a hint on what the content of the email will be. If you want project managers to open and read your email, make sure to put the project’s name somewhere in the subject line along with an adequate keyword describing the content of your message.

Be brief: Project managers are busy and they want the best for their team and clients. But reading a single paragraph with 1000 words would cause frustration. Therefore, the content within the email should be short and brief. If there is a problem that can’t be written in less than 4 sentences, ask to have a personal meeting instead.

Proof Read: You will be emailing and communicating with professionals, make sure to look out for any misspelled words or typos that may had happened. Insert missing words, or delete words that are not needed. Turn off the CAPS LOCK this can be a sign of rudeness and misunderstandings.

As a student that is about to step out to the professional world, it is important to have these practices in mind when connecting within the industry.

Hopefully this was a helpful guide on how to communicate with the digital world.