When we invest our time and energy in technology — as creators or consumers — we should invest in products that belong in “The Future” and not those that make our lives disappear faster than they already do.
Another recent insight via A/B testing: In the past year, Netflix switched from a five-star rating system to a simpler “thumbs up, thumbs down” rating system. While members grumbled about the change, the new system doubled the number of ratings.
messages improve conv…B tested a simpler non-member experience but the more complicated control kept winning. Our theory: strong value messages improve conversion, and one way to communicate value is to put lots of “stuff” on the page.