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m. naples
m. naples

m. naples

mikenaples.wordpress.com

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From My year with a distraction-free iPhone (and how to start your own experiment) by Jake Knapp

When we invest our time and energy in technology — as creators or consumers — we should invest in products that belong in “The Future” and not those that make our lives disappear faster than they already do.

From How Netflix’s Customer Obsession Created a Customer Obsession by Nir Eyal

Another recent insight via A/B testing: In the past year, Netflix switched from a five-star rating system to a simpler “thumbs up, thumbs down” rating system. While members grumbled about the change, the new system doubled the number of ratings.

From How Netflix’s Customer Obsession Created a Customer Obsession by Nir Eyal

messages improve conv…B tested a simpler non-member experience but the more complicated control kept winning. Our theory: strong value messages improve conversion, and one way to communicate value is to put lots of “stuff” on the page.

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Travel Is No Cure for the Mind

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How Netflix’s Customer Obsession Created a Customer Obsession

Nir Eyal