Online Entrepreneurs: We Need To Be Talking About This

When the whole “online business” craze first started, it came with a pretty simple promise:

Make loads of money, from anywhere, by doing what you love.

Photo by James Connolly on Unsplash

In the years since then, the industry has evolved and things are much more sophisticated now (or at least, more complicated).

Marketing funnels, tripwires, upsell products, team building, evergreen webinar strategies …

Ten years ago, these simply weren’t the sorts of things that people were overly worried about.

Along the way, the promises have become bigger and bigger (seven-figures is the new six!) — the underlying message hasn’t changed much:

More money, more freedom, more impact.

It’s the same old conversation.

And I think it’s time for a new one.

There’s More To Life (& Business) Than Hitting 7-Figures

Now, look, I’m not going to say that crossing a major revenue threshold like the million dollar mark isn’t a really cool accomplishment.

There’s a lot of work that goes into crossing that threshold.

But I also believe that while “getting” to 7-figures might be INTERESTING …

It’s only a very thin slice of what’s actually possible for online entrepreneurs.

And, in fact, for those who are called to something bigger than just them, I believe that what comes AFTER we stop chasing revenue is what will be truly game-changing.

We Could Be Building Game-Changing, 6-Star Companies

What if, instead of chasing random round numbers, in service of just creating more, more, more for ourselves … we set our sights higher?

What if, instead of trying to make as much money as possible while working as little as possible, we put our energy into creating “6 Out Of 5 Star” companies?

I wrote this description of a 6-star company a few weeks back, and it lit a fire within me.

I believe that this is the work that needs to be done.

This is what we are being called to.

Money, Freedom, and Impact Is Not Just For Us

Because WHY should the pursuit of Money, Freedom and Impact be solely the domain of the online entrepreneur?

Why should it not ALSO be something we create for our teams, our employees, our clients, and the even into the global economy?

This, to me, is what we must be willing to contend with and grow into, if we are to truly take up the mantle of the New Economy.

Because is it really a “New Economy” if it’s only for those of us who are of an entrepreneurial spirit? If our work remains only for those of us who live and operate from within this Internet business bubble? If it only creates impact and opportunity for those of us with the privilege to take advantage of it?

I don’t think it should be.

I don’t think it can be.

I took to Facebook Live in mid-January to explore this idea in more detail. You can watch that, below:

The 6th Star Path Won’t Be For Everyone

Not everyone is called to create a change-making company.

I get that.

For some, their priorities are on their lifestyle — on creating a great living for themselves and their families.

For others, they want to immerse themselves in the work. They want to go incredibly deep, focus just on the client in front of them, and build their legacy that way.

If that’s your path, then that’s amazing. Own that, love it, and most importantly: don’t try to grow your business to be something it’s not meant to be.

But if you are being called to make a difference beyond what you can contribute by yourself …

If you know, deep down, that you won’t be satisfied unless you build a truly change-making company …

And if your vision is to have an impact that reaches outside of your current sphere of influence, and onto the world stage …

Then I’d argue that a “6 Out Of 5”-Star Company is what you’re being called to build.

Words Aren’t Enough, So Let This Be The Start

Of course, words alone won’t make this change.

It’s not enough to just say that the ideals of a “6 Out Of 5”-Star Company are good, and valuable, and worth pursuing …

We need to actually pursue it, ourselves.

That’s why I am going all-in on this, this year.

In our business, yes.

But more than that, we’re putting this into play with how we work with each and every one of our clients.

Together, we will not only create the foundation for this type of truly change-making company …

But we will catalyze their growth beyond that foundation, continuously elevating them as they pursue the 6th Star.

The Invitation

So, there you have it. That’s the conversation that I believe we, as online entrepreneurs, need to be having.

It’s a conversation about how we can take the money, impact and freedom that we’ve created for ourselves … and take it outside of our little online business bubble.

It’s a conversation about how we can take our work and the power of it, to not just shape the future within our existing spheres of influence, but magnify it far beyond.

And that’s where you come in.

Because this conversation won’t go anywhere if it’s one-sided, and my mission won’t be accomplished if I’m the only one bearing this torch.

And so here are three ways that I can think of, for you to help move this conversation forward:

  1. Share This Article. Tweet it, Facebook it, LinkedIn it. Add your commentary, your thoughts, and most importantly — if it is your path — your commitment to pursuing the 6th star.
  2. Create Your 6 Star Vision. Ask yourself: what is beyond “more money, more freedom, and more impact” for you and your business. What does that look like? How is it different than what you’re doing now? Write that up, share it with me — and more importantly, share it with your communities, and invite them to rally around it, too.
  3. Build Your Foundation, And Pursue The 6th Star. As mentioned before, this is the work that we do with our clients. If your online business is generating $20k-$80k+ per month, and you feel called to build it into a change-making company — our Foundation and 6th Star programs are designed to do just that.

And, of course, you can always reach out to continue this conversation with me personally; the best way to do that is on Facebook.