Mike Wilhelm – Medium

Mike Wilhelm

Mike Wilhelm
in
YouTuber Magazine

The Commodity of Attention

As YouTubers, we’re not as much in the video business as we’re in the attention business. We use our video-making skills to capture…

Mar 1, 2019

The Commodity of Attention

Mar 1, 2019

Mike Wilhelm
in
YouTuber Magazine

The only company that can compete head to head with YouTube

Although people have suspected that YouTube’s main competitor would eventually be Facebook — i.e., the other half of the advertising…

Dec 3, 2018

The only company that can compete head to head with YouTube

Dec 3, 2018

Mike Wilhelm
in
YouTuber Magazine

Maintaining a YouTube Channel Long Term Requires a Creatively Sustainable Content Strategy

Big name YouTubers are starting to crack. PewDiePie, Casey Neistat, and Jacksepticeye are just three among many who have expressed stress…

Sep 4, 2018

Maintaining a YouTube Channel Long Term Requires a Creatively Sustainable Content Strategy

Sep 4, 2018

Mike Wilhelm
in
YouTuber Magazine

What You Owe Your YouTube Audience

YouTube audiences almost exclusively consume content for free. Since there’s typically no financial reciprocation or legal consequences of…

Jun 1, 2018

What You Owe Your YouTube Audience

Jun 1, 2018

Mike Wilhelm
in
YouTuber Magazine

Our Love/Hate Relationship with YouTube

If you’re reading this, you probably love YouTube as much as we do.

Mar 1, 2018

Our Love/Hate Relationship with YouTube

Mar 1, 2018

Mike Wilhelm
in
YouTuber Magazine

Why you Should Moderate your YouTube Comments

Any YouTube creator who sticks with their channel beyond a handful of videos will eventually need a strategy for handling the most active…

Dec 1, 2017

Why you Should Moderate your YouTube Comments

Dec 1, 2017

Mike Wilhelm
in
YouTuber Magazine

YouTube as a Hobby

We talk a lot about YouTube as potential path to self-employment and independence, and for good reason. With little more than a smartphone…

Sep 1, 2017

YouTube as a Hobby

Sep 1, 2017

Mike Wilhelm
in
YouTuber Magazine

Is YouTube a Career or a Stepping Stone?

Countless people have catapulted themselves to stardom using YouTube as a springboard.

Jun 1, 2017

Is YouTube a Career or a Stepping Stone?

Jun 1, 2017

Mike Wilhelm
in
YouTuber Magazine

You Have to Love It

Treating YouTube like a hobby you can’t get enough of is the only way to make your channel work.

Mar 1, 2017

You Have to Love It

Mar 1, 2017

Mike Wilhelm
in
YouTuber Magazine

Why YouTube?

We start YouTube channels for a variety of reasons: to share ideas, to become rich and famous, to entertain and to educate.

Dec 1, 2016

Dec 1, 2016

Mike Wilhelm

Mike Wilhelm

Content and digital media executive. On Medium I write open letters to my nieces which I hope they’ll read when they’re older.

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