Mike WilhelminYouTuber MagazineThe Commodity of AttentionAs YouTubers, we’re not as much in the video business as we’re in the attention business. We use our video-making skills to capture…Mar 1, 20191Mar 1, 20191
Mike WilhelminYouTuber MagazineThe only company that can compete head to head with YouTubeAlthough people have suspected that YouTube’s main competitor would eventually be Facebook — i.e., the other half of the advertising…Dec 3, 2018Dec 3, 2018
Mike WilhelminYouTuber MagazineMaintaining a YouTube Channel Long Term Requires a Creatively Sustainable Content StrategyBig name YouTubers are starting to crack. PewDiePie, Casey Neistat, and Jacksepticeye are just three among many who have expressed stress…Sep 4, 2018Sep 4, 2018
Mike WilhelminYouTuber MagazineWhat You Owe Your YouTube AudienceYouTube audiences almost exclusively consume content for free. Since there’s typically no financial reciprocation or legal consequences of…Jun 1, 2018Jun 1, 2018
Mike WilhelminYouTuber MagazineOur Love/Hate Relationship with YouTubeIf you’re reading this, you probably love YouTube as much as we do.Mar 1, 20181Mar 1, 20181
Mike WilhelminYouTuber MagazineWhy you Should Moderate your YouTube CommentsAny YouTube creator who sticks with their channel beyond a handful of videos will eventually need a strategy for handling the most active…Dec 1, 2017Dec 1, 2017
Mike WilhelminYouTuber MagazineYouTube as a HobbyWe talk a lot about YouTube as potential path to self-employment and independence, and for good reason. With little more than a smartphone…Sep 1, 20171Sep 1, 20171
Mike WilhelminYouTuber MagazineIs YouTube a Career or a Stepping Stone?Countless people have catapulted themselves to stardom using YouTube as a springboard.Jun 1, 2017Jun 1, 2017
Mike WilhelminYouTuber MagazineYou Have to Love ItTreating YouTube like a hobby you can’t get enough of is the only way to make your channel work.Mar 1, 2017Mar 1, 2017
Mike WilhelminYouTuber MagazineWhy YouTube?We start YouTube channels for a variety of reasons: to share ideas, to become rich and famous, to entertain and to educate.Dec 1, 2016Dec 1, 2016