This story was written for The Message. You can read the original article here.

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Photo: Gaspar Uhas on Unsplash

I picked up my girlfriend at her clinic. Her cheeks were wet but her eyes glowing. “My patient Annie and I just had a good cry together,” she told me. “I’m so happy she’s getting better.”

And it hit me hard. I was exhausted from a 60-hour workweek where I had healed — wait for it — zero people. My career seemed so inconsequential!

That moment was many years ago. But as I write this, we’re quarantined with our two children in pandemic-land, and I find myself again reflecting on my career. …


This story was written for Media In Canada. Read the original article here.

Photo by Loic Leray on Unsplash

Over a pint or two

Last Friday I was enjoying a post-work pint with a friend of mine, telling him about our successful home reno. About how happy I was that our contractor gave us a great discount on some of our materials. On the edge of bragging about the deal I’d got.

My friend, a contractor himself, was less impressed: “Well … you don’t actually know that. …


This story was written for The Message. You can read the original article here.

Photo by Paweł Czerwiński on Unsplash

I’ll start with a hard truth. People. Do. Not. Like. Ads.

If you’re like me and have built a career in advertising, you may be in denial about this. That’s normal. If so, please read Mark Ritson’s research-backed analysis, or reference Deloitte TMT predictions 2018.

People avoid ads whenever and wherever they can. As a marketer, you’ll find coming to terms with this quite freeing. …

About

Mo Dezyanian

Marketer. Climber. Dada. President of Empathy Inc. www.empathyinc.ca

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