Unstoppable Marketing Trends
Marketing has become dominant of late, and it has created a significant reliance among the concept users. This has critical potential because it has three main areas of operation namely the relationship, business and societal. The three named factors are the main components that can promote interactions between businesses and their potential customers. Furthermore, the factors are essential in ensuring that the interactions are sustained.
Relationship marketing is important in its intention to explicitly transcend the simple post-purchase process of exchange between the business and the customer to ensure that there are more truthfulness and rich connection between the two parties. Relationship marketing attains this by presenting a more comprehensive, individualistic and the incorporation of interactive experience to ensure commitment between the customers and the business. This methodology is the best means of attracting, informing, nurturing and retaining the existing customers.
Business marketing is the act of trading on products and services with other organizations which resell them or use them as materials for producing other products or services. The selling of components or other services to support the operations of other businesses is the industrial marketing. The business marketing has undergone a tremendous change because of the technological revolution that has facilitated the speed of the development of product and service. Another cause is the entrepreneurial revolution that has led to the downsizing of other companies through the process of reinvention. Lastly, there is a revolution occurring within marketing where organizations have opted to adopt new models, principles, theories and concepts as well. This implies that marketing has been modified into a new complex and versatile entity.
The societal marketing maintains that the purpose of an organization is to realize the needs and the interest of the markets and to provide satisfaction more efficiently compared to other competitors in the industry. This is ascertained through the enhancement of ethical, ethical and social welfare since it is connected with the corporate social responsibility together with the sustainable development. In societal marketing, products can be categorized through the satisfaction they offer and the long-term benefits.
7 Online Marketing Trends That Will Dominate 2017 http://www.forbes.com/sites/jaysondemers/2016/11/14/7-online-marketing-trends-that-will-dominate-2017/#24e5d7d0dec8