A good app does lots of stuff.

And then some other stuff too.

But a great app? A great app does one thing exceptionally well.

Exhibit A: The Rock Clock.

Dwayne Johnson needs no introduction. But why as an app design company we are blogging about Dwayne Johnson may need some context.

The Rock’s latest venture, an alarm clock app, has all the criteria of the next best thing. Let face it, there a very few entirely original ideas left. When developing an alternative, you need to do it better. Much, much better.

- The Rock Clock has no snooze feature. Why would an alarm clock have a function for snoozing anyway?

If you want to snooze, commit to your laziness and don’t bother setting an alarm at all.

- You can set your time to that of The Rock and get up when he does. Starting your day with the WWF Heavyweight Title 6 Time Champion is somewhat inspiring i think.

- You have access to a number of motivational videos and a energetic alarm tones from The Rock. No more annoying beeping sounds. Even when you are not faced with the groggy grumpy realization that you must leave your haven and face the world... Beeping sounds. are. simply. annoying.

Everyone has an app idea. But not everyone has an app idea with a strong sense of originality. The Rock Clock has personality and originality. It’s uncluttered in it’s functionality and in it’s aesthetic. It eases the pain of an action most users find to a be struggle on a daily basis. Excluding morning people… Because morning people. are. simply. annoying.