South Sudan: communicating both ways
We are back in South Sudan, where, in June, we identified two main areas of opportunity for employing a mobile Vulnerability Analysis and Mapping (mVAM) approach: using it to monitor urban food security and applying it to improve early warning systems.
This time, we are pleased to announce that the project is moving forward, we are collecting more and more numbers and are getting closer to piloting an Interactive Voice Response (IVR) system, which will both boost the capacity of our in-house call center and enable beneficiaries to access information and get answers to their questions.
The food security situation in urban areas in South Sudan has been deteriorating. According to WFP’s latest urban food security assessment in Bor town, 85% of households are food insecure (of which 44% are severely food insecure, and 41% moderately food insecure). As the urban food security situation needs to be monitored frequently and there is better mobile phone coverage in urban than in rural areas, mVAM is stepping in to collect the data.
Through face-to-face assessments and via our partner agencies on the ground, we have collected over 400 phone numbers and used some of them to conduct food security live call interviews with households in urban centers mostly across Greater Equatoria.
WFP/Map 1: Number of surveyed households by county, September 2017
However, the context for conducting phone surveys in South Sudan continues to be challenging due to the low mobile phone penetration rates and connectivity problems. We had already reported last time that the main mobile network operators downsized their businesses due to recurrent conflicts. In our most recent round of phone surveys, we found that nearly 40% of the numbers were not reachable. Nevertheless, we were able to talk to over 240 households and ask them about their food consumption, negative coping behaviours, and the food security situation in their communities.
The goal of our latest mission was to provide technical support and assist with capacity building at our in-house call centre. We have configured an interactive voice response (IVR) system, a technology which allows users to access relevant information using the phone keypad and speech recognition. Through the pre-recorded voice response option, the system will be used to answer beneficiaries’ questions relating to, for example, the registration process, food distribution dates, and technical issues, such as lost or damaged vouchers. Users will also be able to record their questions, upon which WFP gets back to them. The IVR system can also initiate calls automatically and direct them to an operator only when a respondent picks up the phone, thereby saving the operators time. This will help address a challenge that mVAM operators in South Sudan have had to grapple with all this time.
The next steps for mVAM in South Sudan will involve deploying and improving the IVR system and expanding our contact information database of potential survey respondents with the help of WFP units and our cooperating partners in the field. Until the next time!
Originally published at MVAM: THE BLOG.