SSO or single sign on is an access control method, which enables Internet users to get access to multiple applications, whether web or mobile, with only one set of login credentials. This set of credentials is once defined by the user, stored in the database of the identity provider, and retrieved every time the user wants to log in the website or app integrated with SSO. To get a clear idea of how SSO works, just recall yourself signing in Gmail account, and then freely using Drive or G+ with no need to enter login and password again. In this case, Google is identity provider and Drive and G+ are applications working through Google SSO integration using Security Assertion Markup Language (SAML).

These days, SSO and more often social login are integral features of any website or mobile application that try to stay competitive. Such requests as Spring or WordPress SSO integration are not rare to our Company. For one thing, social login is just something the user is accustomed to and expects to get. For another, social single sign on appears to contribute not only to the user experience, but to the website or application as well.

single sign on integration

SSO Integration Benefits for Users

Single sign on is a tool that enhances user satisfaction in many ways:

  • Eliminates password fatigue

The issue which appeared with the growth of Internet resources people use and the need to make up separate login credentials for each and every website. This oftentimes led to the users unwillingness to use the website whatsoever. SSO can spare your customers effort to come up with and remember countless logins and passwords.

  • Makes the registration and sign in process fast and effortless.

With single sign on one doesn’t have to waste time trying to remember, which password exactly they used on this particular site. Besides, signing in the website with SSO integration, the user often doesn’t have to enter any login credentials at all, as most people stay logged in their social network and email accounts, which are SSO identity providers, all the time. Users view SSO and especially social network login, as a key that helps get quality services offered by the website.

  • Provides better security

SSO does give access to multiple web and mobile applications, but the login credentials used in single sign on are stored in the only database of the identity provider. Storing one set of login credentials in the repository of a famous and trustworthy identity provider, prevents users from leaving such sensitive information in the hands of possibly rogue websites aiming at data theft and misuse.

social single sign on

Benefits for Websites & Apps

SSO can become a really handy tool for optimization and promotion of your business on Internet, since it:

  • Reduces helpdesk costs

If the website is integrated with single sign on, its users are very unlikely to forget the passwords they need to sign in and, consequently, won’t have to request password reset. This not only saves helpdesk from extra work, but also ensures the users’ further presence on the website, for not all of them are ready to waste their time for password recover, especially if they have not become your loyal client yet.

  • Enables personalized user approach

While registering through social networks, Internet users give access to a great deal of personal information, such as list of friends, their address and company they work, as well as places they visit and communities they are interested in. This may help the business owners better understand their clients, personalize their interaction with the users of the website and offer them services and products they might really need.

  • Provides useful data for marketing

Social networks have become a huge database of valuable data, which, if analysed properly, can give you a hint on how to affect the users and which way to draw their attention, in order to achieve better conversion.

Mobilunity Provides Single Sign On Integration

SSO has become a standard feature requested by our clients for their web and mobile applications and we’ve already completed several projects using Google SSO API in particular. Therefore, Mobilunity has hands on experience in SSO integration both for websites and mobile applications.

It seems as though Facebook social login is one of the most on demand kind of SSO. Fair enough, as it is pretty hard to find somebody without account on Facebook today. One of the latest projects where we deployed Facebook single sign on is Chip In — a money saving mobile application for UK fintech startup.

social network login in Chip In dining app

Social single sign on integrated into the Chip In dining application developed by Mobilunity for UK startup

One more recent case where our team performed SSO integration is ServeIT eHelpdesk project for Swedish startup — a call center tool for customer support. Here our client preferred to opt for another popular single sign on integration — Google SSO along with Microsoft Active Directory integration, that turned out to be very suitable for the needs of this very business.

Single sign on integration is now a must for the business that strives for client satisfaction and loyalty. As a matter of fact, SSO can be integrated with any identity provider, so web and mobile application owners can choose the one which can be most convenient for their users.

Save time of your users with SSO integration from Mobilunity!

Originally published on Mobilunity Blog

Follow us on Twitter! Like us on LinkedIn!

Join us on Medium! Watch us at YouTube!