That’s actually right, blog participation plays a great role in promotion of a startup, which is really urgent. But there must be an advanced preparation to it, like a high quality website or app. Benjamin Franklin was completely right saying, “By failing to prepare, you’re preparing to fail”. That’s just about startups. That’s why when we develop a website or mobile application we consider a high quality content, implement modern design trends and provide a rich set of needed options, including CTA. That’s why they always impress, engage and convert visitors.