Once you have interested parties coming in 24/7, you can focus on closing more deals

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Being a real estate agent isn’t an easy job; it’s a lot of work up front. Especially the part about getting new clients to work with on a regular basis.

I am sure you know the industry motto, said by every real estate agent ever—something along the lines of, “if you hustle enough you will eventually hit gold,” “you should always be grinding,” “got to put in those hours,” “it’s a game of numbers”, etc., and even though you take the recommended steps:

Do you…

Create a system that does the hard work so you can focus on what you do best

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Six months ago my friend Jason reached out to me, asking if I had time for lunch later that week. It turned out he was struggling to get clients and needed my help.

Like most attorneys, he’d been relying solely on referrals to keep his business afloat, and even though this “worked,” he hated how inconsistent it was and how he had to rely on others.

After dealing with this uncertainty for too long, he wanted to build a system for his business so he could have a reliable source of leads. Like most entrepreneurs, he started with Facebook Ads…

Small tweaks to keep people coming back until they buy

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A few years ago, I decided to start advertising my business on Facebook, and I’m not going to lie: At first, I thought this whole Facebook game was going to be easy.

Why I thought this, I’m still not sure, but if anything, I’d say I was just under the impression that I only needed to put a good ad in front of my market, then let it run on autopilot after that — and enjoy endless sales from there.

Needless to say, this ended up being one of the most expensive mistakes in my career, as I burnt through…

Everybody likes to talk about tactics, but nobody likes to reveal the little-known secret that makes it convert

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A couple months ago I had a Mortgage Broker reach out to me, asking about an explainer video.

Apparently his colleague mentioned how he might be able to use an explainer video on LinkedIn, then get leads that way…

And after a little bit of research, I realized that really wasn’t his best bet.

Say that for a few reasons, but if anything, I didn’t think he was going to get that many views with this approach…

So I didn’t want him to put all his resources into a video that wouldn’t do him any good, but after mentioning this…

Show them the problem, explain the next step, then keep reminding them

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A few months ago, I had a guy reach out, asking me to create an explainer video for him.

Apparently, he was going to use this video for a Facebook ad, and even though I’m a huge fan of this approach, I knew this wasn’t his best option at the same time.

I say that because he was a real estate agent and real estate agents always benefit the most from Google’s network (including YouTube).

As they know, when people are actively looking to move:

Focus on removing real obstacles instead of offering free consultations

When I first started as a businessperson years ago, I was under the impression that ads were a simple way to get prospects on the phone.

This could be done by promoting a free consultation call, that looked something like this:

When done correctly, they’re an incredible asset that ring up sales at all times of the day — and for years to come

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A few months ago I was on the phone with a prospective client, and after we got done with the initial small talk…

We jumped into business, and she started off by telling me how she loved the idea of using videos for her business — but at the same time…

She had a minor issue, she wasn’t 100% convinced they actually worked.

Had no idea why she said this, so I started digging in — trying to see why she’d think that…

And after a few minutes of prodding, I finally understood where this concern had come from:

She’d been burnt by other animators in the past


Getting clients doesn’t have to be hard, you just need a simple system that handles everything for you

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In retrospect, I had to learn A LOT of things in the beginning stages of business — so I can’t really say there was “one” certain area that was holding me back…

But at the same time, I will admit, the one topic that I really underestimated — was how difficult it was to land clients.

Guess I’m not exactly sure why I thought it was going to be easier, but if I had to guess, I’d say it’s because before taking the leap…

I’d read all sorts of blogs, telling me all I needed to do was:

Problem-Agitate-Solve, edu-marketing, and the rule of 7

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Even though I had to learn a lot of things when I started in business years ago, marketing seemed to take all my time.

Part of this was because it was actually fun, with enough “hacks” and “tactics” to keep busy for a decade, but that was its downside as well. Before I knew it, I’d fallen for the dreaded “shiny object syndrome,” and my business was hurting.

This was a killer; I worked 18 hours a day without getting anything done, as I was constantly burnt out, and I had countless half-finished projects, where I’d get started but soon…

A complete guide to creating a compelling offer, advertising it, and getting repeat business

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A couple of years ago, I had a buddy who stumbled across the concept of e-commerce. Like most of us, he fell in love right away. I’ll never forget his excitement when he started building his business. From being able to quit his job, to finally being wealthy, this was the opportunity he’d been looking for his entire life.

It took him a few weeks to get everything up and running, but once he did, he had to face a harsh reality nobody likes to talk about: Just because you drive traffic to your website, doesn’t mean you’ll ever get…

Mahmud Ahmed

Interested in a video marketing campaign that converts like crazy? If so, check this out: https://bit.ly/2SRYO3X

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