Become a member
Sign in
Mohammed Al Sawalqa
Mohammed Al Sawalqa

Mohammed Al Sawalqa

22 Following
2 Followers
  • Profile
  • Claps
  • Highlights

Highlighted by Mohammed Al Sawalqa

See more

From If you’re not using UX data, it’s not UX design by Micah Bowers

Intuition and experience are assets, but separated from UX data, they lead to a dangerous assumption: Designer knows best.

From What is Jobs to be Done (JTBD)? by Alan Klement

… well, Andreas’s story also demonstrates that creating a new me (i.e., having a JTBD) is a process. It’s not something that consumers have; it’s something consumers participate in. That’s why it’s called a Job to be Done. A comparable example is falling in love. Falling in love …

From What is Jobs to be Done (JTBD)? by Alan Klement

A Job to be Done is the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, but cannot because there are constraints that stop her.

Claps from Mohammed Al Sawalqa

See more

The cost of bad UX design… trillions?

The UX School

Reuniting divided families of the two Koreas — a UX case study

DY LEE

The best UX and design conferences in 2019 — the definitive guide

Fabricio Teixeira