Invest in the code.

I explain how my academic journey has led my enthusiasm for technology and eventually learning to programme.

Results day 2009, I woke up early and ready for the news and I remember that day so vividly, the loud hall, other students yelling and walking to collect my envelope with a surge of anxiety. Rip open the envelope and five C’s ‘Get in’, I just passed secondary school, my hard work paid off. As I’m walking home happier than ever, these new question confront me “What should I study in sixth form?” and “What’s my future career path?”. I was sure about one thing, I am going focus on something that truly interests me and I enjoying doing.

I’m sitting in my front room watching the television, scrolling through channels and this film called “What a Woman Wants” starring Mel Gibson is on. The film is based on marketing guru, who gains superpowers. A fluke accident gives him the ability to read women’s minds and connects with his feminine side. The film struck a cord with me (not to connect with my femininity obviously LOL) but Nick Marshall played by Mel Gibson, gets to grip with his powers he listens to women frustrations and outputs this knowledge within his work. This ability of truly understanding needs of consumers was fascinating and inspiring, for me marketing centered creativity, business logic, and social sciences subjects that I love.

So curious, I spent the summer in the library read as many books as I could find, notably Robert Cialdini’s Influence and Seth Godin’s Permission Marketing. And I was sold, fast forward two years and I enrolled at the University of Roehampton for Marketing BSc in 2012 a beautiful South-West London campus. During my second year, I took a module called digital marketing this was the first occasion when I learnt how the internet and new tech is transforming consumer behaviours.

I recognised that companies in all market want to maintain an online presence to connect further, with wider global engagements and do so at a comparably lower cost. It became apparent that online marketing channels would come to the forefront for all sized businesses. I read allot about tech startups and marketing products in this space and studies like Google’s ZMOT (Zero moment of truth) they explain consumer online research impacted buying patterns.

Technology has become a necessity for a marketer and this should be no surprise as consumers touch points are more prevalent in our daily lives from communication to commerce. A great author called Douglas Rushkoff wrote a book entitled Program or Be Programmed.

I profoundly agree with Dug in the points he makes in his book and as professionals learning to programme we are able to read, digest and write software in this information age. Today there is almost no job or market that technology has not influenced by technology in one way or another. It only fitting we learn to program in the languages of our world.

“Everybody in this country should learn how to program a computer, because it teaches you how to think” -Steve Jobs-

So this is my challenge, take a daily count of each touch point you have with tech, count each time you search something on Google, Snapchat a friend or retweet a celebrity. For each touch point spend only 30 seconds of your spare time to learn something new about computers like what is the RAM memory of your computer? or what is spam mail?. Investing in learning computers and gain the basic knowledge you may require in a more technological driven world.