7 Layers of Social Media Content Strategy
Jeffry L. Cohen was right. The Hamburger analogy of social media content strategy is what exactly you need to feed your target audience now!
The days are gone when you used to strategies content based on ‘who-what-where-when-why’. This 2020 is the beginning of a decade where every move, every strategy has to be so fresh and unique that the audience of your social media will be hungry for your next content.
So, here am I coming with the ultimate guide to making a scrumptious hamburger with the secret ingredients by Jeffry L. Cohen. I have put extra elements to make it more delicious.
INGREDIENTS YOU NEED
BUN = DIGITAL CHANNEL
The bun holds the ingredients and therefore it represents the digital channels. The most important ingredient and probably the only element of the burger which you can not alternate is the bun. Take any name- Instagram, LinkedIn, Facebook, Twitter, Pinterest — the digital channel provides the platform to conceptualize, strategies and implement the content to generate the leads.
LETTUCE= THE VOICE AND TONE OF THE CONTENT
Lettuce leaf adds the crunchiness and textures to the burger. In the same way, social media is a platform where you need to establish the company’s mission and vision correctly to attract the right audience. Put infographic videos and photos, write interesting content to connect with the target viewers.
ONION SLICE = TYPES OF CONTENT
How do you slice the onion that you put on the burger? They can be sliced in circles, sliced in diced or coarsely chopped. You cut the onions as per the burger size or shapes, right? Similarly, each social media platform demands different types of content. Knowing what type of content can drive more engagement is important for social media.
POTATO SLICES= UI/UX
We love potatoes. It brings out a certain flavor to the burger. The UX/UI design is the sole ingredient that helps to win the audiences’ hearts. It increases engagement on social media.
TOMATO SLICES = CREATIVITY
Tomato slices have nothing to do but it enhances the taste. Creativity in the social media content not only increases the engagement but it can make your content viral on the internet.
CHEESE= KEYWORDS
The cheese brings the juiciness and it makes a tasty burger. Keywords make the same with social media content. To draw the attention of the marketers and the clients, use relevant keywords to stay on the game.
MEAT= TARGET AUDIENCE
The secret of mouth-watering hamburger is the meat you choose. No business can run without the valuable clients. The audience you target becomes your probable clients for your company. So, the more you target social media audience the better outcomes you will get.
