Omnisend Review: Is It best Email Marketing Tool in 2024?

Moharifki
7 min readMar 9, 2024

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This Omnisend review explores The role Of Omnisend in enhancing e-commerce businesses by delving into its advanced automation and evaluating its pricing structure for different business scales in the expansive online marketing landscape.

What is Omnisend, and How Can It Help My E-commerce Business?

Omnisend is not your typical marketing platform; it’s a tailored toolkit for e-commerce that spearheads advanced email, SMS, and push notification marketing. With seamless integration and personalized customer journeys, Omnisend helps increase engagement, conversions, and brand loyalty. From effortless campaign creation to efficient customer experience enhancement, Omnisend is the game-changer your e-commerce business needs. Start free and see why 100,000+ brands trust Omnisend.

Omnisend Features

Delving into the core capabilities of Omnisend reveals a comprehensive set of features tailored to transform contacts into loyal customers:

All-in-One Ecommerce Marketing

Omnisend offers a unified platform designed for nimble ecommerce businesses. It streamlines the process of engaging, converting, and reactivating ecommerce customers through easy-to-use email marketing, automations, and multiple available channels.

Email Campaigns

Create compelling, shoppable emails effortlessly with Omnisend’s user-friendly features:

  • Email Templates: Utilize a library of templates to craft professional and visually appealing emails without coding.
  • Drag & Drop Email Builder: Enjoy an intuitive editor for creating customized emails, including products and dynamic discount codes.

Automation

Drive sales seamlessly with Omnisend’s automation capabilities:

  • Pre-built Ecommerce Workflows: Access a library of pre-built workflows for every stage of the customer journey.
  • Drag & Drop Automation Editor: Easily adjust and visualize automation sequences with a user-friendly editor.
  • Automation Splits: Customize and optimize workflows based on customer interactions.

Segmentation

Leverage customer data for personalized messaging and improved targeting:

  • Customer Lifecycle Stages: Segment contacts based on their journey with your brand.
  • Shopping and On-site Behavior: Utilize data on customer interactions with your website.
  • Message Engagement: Tailor campaigns based on customer response.

Popups & Forms

Capture and convert new subscribers efficiently:

  • Popups: Engage visitors with customizable, TCPA & GDPR compliant popups.
  • Landing Pages: Create dedicated pages for capturing visitor information.
  • Wheel of Fortune, Teasers: Gamify interactions to increase subscriber engagement.

Reporting

Track and analyze performance metrics for data-backed growth decisions:

  • Sales Dashboard: Gain a bird’s eye view of aggregate sales and performance metrics.
  • Campaign & Automation Reports: Dive into detailed reports for individual campaigns and automations.
  • Advanced Reporting: Access additional tools for in-depth analysis.

Channel

Tap into omnichannel marketing for a consistent customer experience:

  • Email, SMS, Web Push Notifications: Combine channels seamlessly on a single platform.
  • Facebook & Google Retargeting Sync: Extend your reach through social and online advertising.

Explore All Features Of Omnisend in Their Official website and Get Your Free Trial

Everything You Need for an Easy Start

Whether you’re starting your store or aiming to level up, Omnisend provides essential features with room for expansion:

Migration Tools

Ensure a smooth transition with seamless contacts import and personalized onboarding.

Multi-store Accounts

Effortlessly manage email for multiple ecommerce stores under a single account, eliminating duplicate work.

Omnisend Pricing

It’s crucial for businesses to grasp the costs associated with a robust service like Omnisend to effectively plan their marketing budgets. Here’s an overview of Omnisend’s pricing flexibility:

  • Free Plan: Ideal for starting businesses or exploring Omnisend, this plan offers 250 contacts, 500 emails per month, 60 one-time SMS, and 500 web push notifications per month. It’s a great starting point without the need for a credit card.
  • Standard Plan: Suited for growing and medium-sized businesses focused on email marketing, this plan, at $16 per month, includes 500 contacts, 6,000 emails per month, 60 one-time SMS, and unlimited web push notifications. It also provides a success manager, 24/7 priority support, and advanced reporting.
  • Pro Plan: Geared towards high-volume senders aiming for extra power with SMS, the Pro plan costs $59 per month. It features 2,500 contacts, unlimited emails, 3,933 free SMS per month, unlimited web push notifications, a success manager, 24/7 priority support, and advanced reporting.

Start free, upgrade as you grow. Enjoy all of our features on any plan. Send SMS worldwide. No credit card required when starting.

All plans include:

  • 24/7 live chat & email customer support
  • 250+ beautiful email templates
  • Pre-built workflows and segments
  • Popups, signup forms & landing pages
  • 130+ integrations for better data sync
  • Sales & performance reports
  • List cleaning tool
  • A/B testing & automation splits

Omnisend’s pricing scheme is designed with elasticity, ensuring suitability for businesses of varying sizes and marketing depths. The platform’s reputation is reflected in high ratings for usability, ease of setup, and the quality of support across platforms like Shopify, G2, WooCommerce, and GetApp. Start now and explore what Omnisend can offer your business.

Explore All Features Of Omnisend in Their Official website and Get Your Free Trial

Omnisend Vs Klaviyo

For e-commerce entrepreneurs mulling over Omnisend vs Klaviyo, decision-making hinges on nuanced differences:

  • Omnisend’s charm lies in its user-friendliness and adeptness at bundling multiple marketing mediums under one hood.
  • Klaviyo banks on its rich data-oriented approach to email marketing and granular customer segmentation.

Businesses would select between the two based on:

  • Size and scale: Omnisend might beckon to smaller businesses, while Klaviyo could be favored by enterprises with a craving for in-depth analytics.
  • Omni-channel requirement: Those looking for a diverse channel approach may lean towards Omnisend for its integrated offerings.

Omnisend WooCommerce

Omnisend WooCommerce integration exemplifies the symbiotic relationship between an e-commerce platform and a marketing automation tool:

Here’s a snapshot of what this partnership ushers in:

  • Real-time synchronization that enriches customer profiles for targeted campaigns.
  • User-friendly design allowing non-technical merchants to launch sophisticated marketing campaigns.
  • Accessibility through cost-sensitive pricing, making it an attractive option for newly minted businesses.

However, nothing is without its drawbacks. New users may encounter an initial learning curve, while more tech-savvy users might desire deeper customization options.

Omnisend shopify

Supercharge your Shopify experience with Omnisend — the go-to app for email and SMS marketing. Trusted by 80,000+ users with 4,900 glowing reviews, it’s your stress-free solution for boosting sales. Dive in for pre-built templates, automation, and expert support. Imagine it like this: just as a car needs fuel, Omnisend fuels your Shopify success!

Here’s what it brings:

  1. Real-time Sync: Like instant updates on your phone, Omnisend syncs in real-time to understand your customers better.
  2. User-Friendly Design: Think of it like a simple remote control — easy for anyone to use, even without tech skills.
  3. Affordable Pricing: It’s like getting a tasty meal without breaking the bank — accessible and attractive for new businesses.

But, just like all good things, there are some tiny bumps. New users might find it a bit tricky at the start (like learning to ride a bike), and if you’re a tech whiz, you might want more fancy options. Ready for a Shopify success journey? Omnisend is your rocket

Can Omnisend Be Integrated with My Existing E-commerce Platform?

Omnisend boasts broad integration capabilities, but let’s pinpoint its adaptability with various e-commerce setups:

  • The integration spectrum covers a wide array of platforms, from Shopify to Magento, illustrating Omnisend’s versatile appeal.
  • It balances simplicity with performance, enabling store owners to marry their current e-commerce framework with Omnisend’s marketing machinery smoothly.
  • Help is at hand with integration guides and proactive customer support addressing any possible integration hiccups.

Should you find yourself at a crossroads regarding integration:

  • Assess compatibility with your current platform, looking at Omnisend’s extensive list of integrable e-commerce systems.
  • Explore the depth of integration, considering how data flow and feature accessibility will enhance your marketing activities.

Omnisend Pros and Cons

This review wouldn’t be comprehensive without a balanced look at the pros and cons of using Omnisend:

Pros:

  • User-Friendly Interface: Omnisend’s streamlined dashboard empowers users to effortlessly create and manage campaigns.
  • Advanced Segmentation and Automation: Its top-tier segmentation and automation features forge personalized customer interactions that make your brand resonate.
  • Multichannel Marketing Support: With Omnisend, brands can engage their audience wherever they are, be it via email, SMS, or push notifications.

Cons:

  • Limited Free Version: The free tier, albeit useful for dabbling with basic features, can be restrictive and may necessitate an upgrade sooner for burgeoning businesses.

Taking stock of specific user experiences, here’s what stands out:

  • Many users commend the ease of setting up automation sequences.
  • On the flip side, some report tussles with transitioning from the free version to more feature-rich tiers due to cost constraints.

Considering these points, potential Omnisend users should weigh the diverse functionalities against their business requirements and budgetary scope.

Conclustion

In wrapping up this Omnisend review, businesses now have a clearer lens through which to examine how Omnisend’s features, pricing model, and integration prowess align with their marketing objectives. With its comprehensive feature set, user-friendly nature, and scalable pricing, Omnisend is a viable contender in the e-commerce marketing automation space, fitting neatly into the jigsaw of varied business needs.

I hope this Omnisend Review was helpful For you, Explore All Features Of Omnisend in Their Official website and Get Your Free Trial

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